Yvonne Zhang
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For this project, I crafted a VR experience inspired by Greek Mythology's Narcissus for designer brand Niccolo Pasquelati. I integrated the VR model seamlessly into the fashion company’s vision, factoring in supply chain dynamics and the business model of designer brands, complemented by event design.

The experience not only immerses users but also prompts reflection, akin to Vivienne Westwood's campaign ethos: “Buy less, choose well, make it last.” I aim to inspire mindfulness in consumer choices, especially among influencers who wield significant influence in the fashion industry. This approach invites critique of contemporary fashion and encourages consumers to contemplate their roles amidst today's capitalistic consumerism.